Professional Summary
Senior Product Designer with 8+ years of experience designing SaaS products across B2C, B2B and enterprise platforms, with experience in AI-powered experiences and FinTech. I simplify complex workflows into intuitive experiences by combining customer research, behavioural data and rapid experimentation. I partner closely with Product and Engineering to take products from discovery through launch, using analytics to improve activation, adoption and retention while building scalable, accessible experiences that deliver measurable business outcomes.
Experience
Jimdo GmbH 路 SaaS Website Builder 路 Hamburg, Germany
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Owned end-to-end product design across complex customer journeys, partnering closely with Product and Engineering from discovery through launch to ship features that improved activation, adoption and long-term retention.
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Redesigned AI-powered onboarding across web and mobile for a platform with 60–80k daily active users, increasing onboarding completion from 50% to 65% and doubling product activation by helping users set up two or more products within their first seven days.
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Led the end-to-end design of Smart Forms and CRM from concept to launch, improving adoption among NPS Detractors to 15.8% and increasing session transaction rates for established websites.
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Designed personalised dashboards and AI-powered recommendations that helped customers discover, adopt and manage product features more effectively across the platform.
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Led end-to-end mixed-methods research — usability testing, journey mapping, heuristic evaluations and behavioural analysis using FullStory and Maze — validating design decisions through continuous product analytics.
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Built and evolved a shared Figma design system with reusable components and scalable foundations, while mentoring a junior designer through regular critiques and structured feedback.
Deloitte Digital, Hong Kong
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Designed complex B2B enterprise and FinTech products across web and mobile, simplifying high-stakes financial workflows for advisors, compliance teams and operations users through research-driven design.
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Reduced drop-off by approximately 40% on an insurance sign-up flow by redesigning the onboarding journey through iterative usability testing and agile sprints.
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Owned end-to-end product design from discovery and service blueprinting through prototyping, usability testing, developer handoff, QA and launch.
Earlier Roles
WECREATE, Hong Kong
- Designed brand identities including logos, visual language, and brand guidelines for clients across multiple industries.
- Built website UI designs ensuring visual consistency from brand through to digital product.
- Contributed to design system work, creating reusable components to maintain consistency across touchpoints.
Deloitte Digital USI, Mumbai, India
- Worked with senior designers on UI and UX projects for clients in finance and e-commerce.
- Contributed to website UI and design system work across multiple client projects.
- Gained hands-on experience across the full design process in a fast-paced consultancy environment.
Skills & Tools
Core Competencies
End-to-End Product Design · Product Strategy & Discovery · Complex Workflow Design · Mobile & Web UX · AI-powered Product Experiences · Design Systems · Interaction Design · Accessibility (WCAG) · Cross-functional Collaboration · Design Leadership & Mentoring
Languages
English (Native) · German (Elementary)
Education
Bachelor in Design
Symbiosis Institute of Design, Pune, India
June 2012 – Apr 2016
References & Recognition
Performance Evaluation, Jimdo GmbH (April 2025): Received top ratings across design excellence, collaboration, communication, and initiative. Rated 'Excellent' in innovation, ownership, and quality of deliverables. Recognized for deep commitment to user advocacy, ability to manage multiple projects under tight deadlines, and a growth mindset that drove continuous improvement in tools, workflows, and research methodologies.