Professional Summary
Senior Product Designer with 7+ years of experience across SaaS, AI products, B2B enterprise, FinTech, and insurance. Specialised in end-to-end UX strategy, design systems, and AI-native interaction design. I design products that are easy to use at scale, work well in cross-functional teams, and care equally about craft and outcomes.
Experience
Jimdo GmbH · SaaS Website Builder · Hamburg, Germany
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Redesigned AI onboarding flows for a SaaS platform with 60–80k daily active users, lifting onboarding completion from 50% to 65% and doubling the product activation rate (users setting up 2+ products in 7 days), a key signal for paid conversion.
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Led Smart Forms and CRM design from zero-to-one. NPS Detractors adopted at 15.8%, showing the product solved a real unmet need. Established websites saw higher session transaction rates and more sites moved from zero transactions to at least one.
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Shaped Jimdo's shift to an AI-first platform, owning UX strategy end-to-end, including personalised dashboards (80% of users receiving tailored recommendations), domain recommendations, and responsive design across web and mobile.
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Replaced manual data collection with AI-driven question flows, reducing user friction and enabling personalised experiences at scale across the SMB segment.
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Built and maintained a Figma component library and design system used across product and engineering, helping the team ship faster without losing quality.
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Ran end-to-end mixed-methods research, including usability testing, heuristic reviews, journey mapping, and behavioural analysis (FullStory, Maze, Amplitude), turning findings into clear design decisions.
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Mentored a junior designer through regular critiques and structured feedback, supporting their growth into an independent contributor.
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Led WCAG accessibility across the product, embedding inclusive design into team workflows and review processes.
Deloitte Digital, Hong Kong
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Designed complex B2B enterprise products for insurance and FinTech clients, serving financial advisors, compliance officers, and operations teams who needed clarity in high-stakes workflows.
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Reduced drop-off by ~40% on an insurance sign-up flow by redesigning the onboarding journey through iterative usability testing and agile sprints.
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Quickly learned complex domains including insurance underwriting and financial compliance, through stakeholder interviews and process mapping, then turned that knowledge into effective UX.
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Owned the full design lifecycle from discovery and service blueprinting through to hi-fi prototyping, usability testing, and developer handoff.
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Aligned cross-functional teams across PMs, engineers, and stakeholders in multiple time zones through clear communication and documented tradeoffs.
Earlier Roles
WECREATE, Hong Kong
- Designed brand identities including logos, visual language, and brand guidelines for clients across multiple industries.
- Built website UI designs ensuring visual consistency from brand through to digital product.
- Contributed to design system work, creating reusable components to maintain consistency across touchpoints.
Deloitte Digital USI, Mumbai, India
- Worked with senior designers on UI and UX projects for clients in finance and e-commerce.
- Contributed to website UI and design system work across multiple client projects.
- Gained hands-on experience across the full design process in a fast-paced consultancy environment.
Skills & Tools
Core Competencies
AI-Native UX · Design Systems · Zero-to-One Product Design · Complex B2B / Enterprise UX · Interaction Design · Information Architecture · Mixed-Methods Research · Data-Intensive Product Design · Accessibility (WCAG) · Cross-functional Collaboration · Remote-First Collaboration
Languages
English (Native) · German (Elementary)
Education
Bachelor of Design
Symbiosis Institute of Design, Pune, India
June 2012 – Apr 2016
References & Recognition
Performance Evaluation — Jimdo GmbH (April 2025): Received top ratings across design excellence, collaboration, communication, and initiative. Rated 'Excellent' in innovation, ownership, and quality of deliverables. Recognized for deep commitment to user advocacy, ability to manage multiple projects under tight deadlines, and a growth mindset that drove continuous improvement in tools, workflows, and research methodologies.