High Fidelity
The AI-Personalised Dashboard
Every element (widgets, task order, resource recommendations) is dynamically driven by AI. No two users land on the same screen.
An intelligent all-in-one platform that uses AI to personalise each founder's journey, from building their first website to scaling their customer base.
Product prototype, Business Workspace
They don't know where to start, which tools matter, or how to reach customers. Generic platforms give everyone the same experience, regardless of where they are in their journey.
"I sell jewellery to friends already. I just need someone or something to tell me what to do next."
"I've quit my job to chase this. I know what I want to build, but I'm paralysed by the sheer number of decisions."
Uses onboarding signals and behavioural data to build a personalised roadmap. No two founders see the same journey.
Instead of overwhelming with every feature, the platform surfaces the right tools at the right moment based on stage, goals, and industry.
As the business matures, it detects new needs and introduces relevant opportunities, before the founder even asks.
Three principles shaped every wireframe, layout, and interaction in the product.
Every element (widgets, task order, resource recommendations) is dynamically driven by AI. No two users land on the same screen.
Founders don't sit at desks. The mobile experience brings the same personalisation to wherever they are: focused, distraction-free, built for quick decisions.
Before a founder sees their dashboard, they meet an AI-driven conversational onboarding flow. This isn't a form, it's the model's first look at who this person is.
Great product design isn't about showcasing technology, it's about making intelligence feel invisible, intuitive, and deeply human.
Personalisation only works when the signals are right. Onboarding isn't a formality, it's the foundation the entire product stands on.
When technology and people need to work in harmony, the designer's job is to make that handoff feel effortless, not impressive.
Currently open to senior product design roles focused on AI, personalisation, and complex system design.
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